Friday, January 11, 2008

Air Force 1


Since Bruce Kilgore creation in 1982 as the first basketball shoe with air technology, we have seen many variations of the Air Force 1 and we know that Nike stopped production in 1982, in 86 they started it again and appllied some variation to the shoe and in 87 Air Force 2's where released as a casual and fashionable item, which also had a relaunch in the early 2000's bringing attention to new young customers.

After a glimpse of history, here I have what got me talking about Air Force 1´s, is Australian director Christopher Riggert with the new campaign for Nike launched this January 2008 in Australia . Christopher Riggert is a professional photographer who works as a commercial director in Radical Media in the Sydney area, he used to work as an art director at The Glue Society and also did many jobs as a freelancer for different companies in various countries. He has also done commercials for companies like Brother and Westfield but this new baby is the best.

A great combination of movement, music and lightning, I'll let you be the judge in this but I found it amazing.

Enjoy!



3YO

1 comment:

Anonymous said...

Thanks for writing this.